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NEWS RELEASE

Movement 08 Celebrates the Energy, Innovation
 and Culture of Electronic Music

Detroit Electronic Music Festival Showcases Strong Artist Line Up,
  Weatherproofed Stages, and Enhanced Sound Systems that Create a Diverse
                              Music Experience

TICKETS - AFTERPARTY INFO

    DETROIT, April 25 /PRNewswire/ -- Detroit's Electronic Music Festival
has become one of the most highly anticipated annual events for electronic
music fans in Detroit and across the globe. And Movement 08 -- coming May
24-26 at Detroit's Hart Plaza -- is no exception. With an unprecedented
lineup of artists and numerous new elements, Movement 08 promises to be the
most exciting, entertaining and innovative festival yet.

    "Our philosophy for producing Detroit's Electronic Music Festival is
grounded in our company's mission, to accelerate and accentuate all the
best of what Detroit has to offer the world, and that includes: artists,
events, destinations, and all forms of cultural enrichment," said Jason
Huvaere, Paxahau Promotions Group, which has produced this festival since
2006. "That also includes making improvements to the festival year after
year, to help it grow and spread the excitement of the electronic music
culture to people across the area and around the world."

    Much of the anticipation surrounding Movement 08 is being generated by
one of the strongest lineups the festival has had in its history. This
year's roster of performers includes Moby, Benny Benassi, Carl Craig,
Richie Hawtin, Deadmau5, James Zabiela, Dubfire, and critically acclaimed
artists such as Marco Carola, Peanut Butter Wolf and Cobblestone Jazz.
Although Paxahau actively heralds Detroit's heritage as the birthplace of
techno, the company also experiences the talent from other cities, such as
Miami and Berlin, to bring artists from every corner of the world to
Movement.

    "We're attentive to the pulse of the music community, so we can present
artists that expand Movement's dream -- and expose audiences to the
spectrum of diverse genres within the electronic music scene," stated
Huvaere. "We're all about showcasing renowned, established artists while
also giving up-and-coming talent an opportunity to reach a broader
audience."

    New Stages Elevate Movement 08 To Higher Standards Of Excellence

    The festival will feature four distinct stages -- each with its own
unique personality. The vitaminwater Stage, the Beatport Stage, the Real
Detroit Stage and the Red Bull Stage. This is the first year the Red Bull
Music Academy is presenting a stage at any US festival.

    Huvaere added, "Like Paxahau, the Red Bull Music Academy is dedicated
to helping artists gain exposure and experience while meeting and
collaborating with other artists from around the world -- creating a real
cultural phenomenon, just like Detroit's Electronic Music Festival."

    The Red Bull Stage and the Beatport Stage represent two of the most
significant improvements to this year's festival. Both stages feature new
structure designs to provide the audience with an optimal listening and
dancing experience. The stages include new vinyl roofs and metal
structures, ensuring a foundation strong enough to hold the sound and
lighting systems. Plus, the stages provide more space, better sightlines
and protection against inclement weather conditions. In addition to these
new stages, the festival will feature drastically enhanced sound systems to
provide attendees with outstanding sound quality.

    Sponsors Help Maintain Forward Momentum

    Subsidizing stages is only one way sponsors are supporting Movement 08,
one of only four electronic music events held in North America. In fact, as
economic conditions have resulted in declining funding from other sources,
sponsorships are more important than ever before to the ongoing success of
the festival -- and Paxahau's ability to keep ticket prices affordable.

    In addition to Red Bull, vitaminwater, Real Detroit Weekly and Beatport
-- the leading music download site of the electronic music industry, which
only sponsors three other events in the U.S. each year -- other key
sponsors of Movement 08 include Scion, MySpace, Sony Playstation, Garden
Fresh, Nino Salvaggio International Marketplace, Moo Moo's Cuisine and
Resident Advisor, an online magazine devoted to dance music and club
culture.

    "Without this support, this event does not happen. These presenters
understand the value and unique opportunity to reach the hearts and minds
of electronic music fans, a cultural demographic that doesn't respond to
traditional marketing and advertising -- but is loyal to companies and
brands that get behind the things they are passionate about."

    Join The Movement

    Held over Memorial Day Weekend (May 24-26) at Downtown Detroit's Hart
Plaza, Movement 08 is expected to attract up to 20,000 attendees per day.
Discounted pre-sale admission tickets to the festival are $40 for a weekend
pass (available for a limited time only) or $175 for VIP tickets (with
limited capacity available). The festival's hours are Noon to Midnight.

    Music fans from all over the region, the country and the world will
visit Detroit to attend Detroit's Electronic Music Festival, bringing
much-needed revenue to the City of Detroit and Southeastern Michigan. Most
important, however, the festival will further expand Detroit's reputation
for inspiring the electronic music scene -- and the foundation for the
creative renaissance being led by electronic music artists everywhere.

    "As electronic music has evolved and expanded its reach, the festival
has grown and improved right along with it," said Jason Huvaere. "The best
way to appreciate and understand what makes this event special is to come
and experience it."

    For more information on Movement 08 -- Detroit's Electronic Music
Festival or to order tickets, visit http://www.myspace.com/detroitmusicfest or
http://www.paxahau.com
.

 

SOURCE Paxahau